Keds is an American footwear brand that has a rich history dating back over a century. Keds was established in 1916 by U.S. Rubber Company (later known as Uniroyal) under the name “Peds.”. In 1917, the brand name was changed from “Peds” to “Keds.” The term “Keds” was derived from the word “sneakers” and was chosen to better reflect the lightweight and quiet nature of the shoes.

In 1916, Keds introduced the “Champion” model, which became its most iconic and bestselling shoe. The Champion featured a simple, low-cut design with a rubber sole and canvas upper. It quickly gained popularity as a comfortable and fashionable footwear choice.