MaxMara was founded in the small Italian town of Reggio Emilia in 1951 by Achille Maramotti, a young lawyer with a vision and entrepreneurial mind. He decided to transform his family business, both his great-grandmother’s mid-19th century luxury couturier and his mother’s famous couture school, into a company that focused on producing stylish coats inspired by French haute couture, but with vibrant colors, the finest materials and innovative tailoring, which were in high demand in a country that still valued handmade fashion. Today, it is one of the largest fashion companies in the world, with a focus on women’s clothing through the finest manufacturing processes. Max Mara’s clothing embodies the essence of refinement, sophistication and luxurious style.